The Great Australian Rum Co. is set to redefine the Australian rum landscape, led by none other than music legend Shannon Noll.  A household name with a voice that’s become part of the national fabric, Shannon is now turning his passion and dedication to the world of premium spirits.  Backed by a team of expert distillers and a shared vision for quality, The Great Australian Rum Co. aims to produce rums that are as bold, smooth, and unforgettable as Shannon’s career.

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The company’s end-to-end production process is designed to achieve the ultimate in refinement and complexity.  At the heart of this process is a multi-cask finish, which imparts layers of depth and character to every bottle.  This meticulous approach bridges the gap between traditional rum enthusiasts and whisky connoisseurs, creating a rich, accessible flavor profile with a velvety mouthfeel.

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Set to launch in 2025, The Great Australian Rum Co. will debut with a range of distinctive rums, including a Spiced Rum infused with native Australian botanicals and the flagship King Brown – a premium rum so smooth it promises to win over even the most loyal whisky drinkers.  Each bottle reflects Shannon Noll’s commitment to quality, authenticity, and craftsmanship.

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From the stage to the still, Shannon Noll's story continues to evolve.  With The Great Australian Rum Co., he’s not just chasing greatness – he’s bottling it.  This is more than a rum; it’s a legacy in the making.